National Medal of Honor Museum

Crafting a timeless identity for a national institution dedicated to honoring America’s highest ideals of courage, sacrifice, and integrity.

Merivis—a nonprofit empowering veterans and military spouses to launch careers in cloud computing—was expanding fast. They needed more than just a new look; they needed a brand system that could articulate their mission clearly, resonate with both corporate partners and veteran communities, and scale nationally.

As senior designer and brand strategist, I helped shape not just how Merivis looked, but how it spoke—internally, externally, and across all audiences. I led the design and development of a brand ecosystem that aligned with both military heritage and tech-forward ambition.

Working closely with a Creative Director and Brand Strategist, we built a unified brand system grounded in strategy, clarity, and purpose. Together, we translated Merivis’ mission into a cohesive identity that could scale with confidence.

Collaborated on a robust brand platform, refining mission, vision, values, and audience segmentation

Supported development of a shared “Merivis Vocabulary”, codifying key language to unify messaging across teams and touchpoints

Designed a modern, flexible visual identity system, including logo suite, typography, color palette, and supporting brand marks

Partnered on art direction and production for collateral, apparel, and templates—drawing from military symbolism with a contemporary edge

Merivis now has a future-proof identity—equal parts grounded and aspirational. With a complete brand guideline system in place, they’re positioned to build a nationwide tech talent pipeline, all while honoring the communities they serve.