Austin Bat Cave

Helping young voices take flight.

Merivis—a nonprofit empowering veterans and military spouses to launch careers in cloud computing—was expanding fast. They needed more than just a new look; they needed a brand system that could articulate their mission clearly, resonate with both corporate partners and veteran communities, and scale nationally.

As senior designer and brand strategist, I helped shape not just how Merivis looked, but how it spoke—internally, externally, and across all audiences. I led the design and development of a brand ecosystem that aligned with both military heritage and tech-forward ambition.

Working closely with a Creative Director and Brand Strategist, we built a unified brand system grounded in strategy, clarity, and purpose. Together, we translated Merivis’ mission into a cohesive identity that could scale with confidence.

Collaborated on a robust brand platform, refining mission, vision, values, and audience segmentation

Supported development of a shared “Merivis Vocabulary”, codifying key language to unify messaging across teams and touchpoints

Designed a modern, flexible visual identity system, including logo suite, typography, color palette, and supporting brand marks

Partnered on art direction and production for collateral, apparel, and templates—drawing from military symbolism with a contemporary edge

Merivis now has a future-proof identity—equal parts grounded and aspirational. With a complete brand guideline system in place, they’re positioned to build a nationwide tech talent pipeline, all while honoring the communities they serve.